How Much Does Commercial Video Production Cost?

There is no single price for a commercial, and anyone who quotes one before understanding your project is guessing. Commercial production cost is driven by scope, and scope is a series of decisions you get to make.

Instead of a number, it helps to understand the levers. Each one moves the budget up or down, and most projects find a comfortable middle.

What drives the cost

• Length and how many versions you need (a 30-second spot plus social cuts is more than one video)
• Number of production days and locations
• Crew size — a one-person shoot versus a full crew
• Talent, actors, and voiceover
• Creative development: concept, script, and storyboarding
• Post-production: editing, color, sound, and graphics
• Deliverables and formats for every place it will run

Why we quote custom

We quote every project after understanding what it needs to accomplish. That protects you from paying for production you do not need — and from under-scoping a project that will not deliver.

“The right question is not "what does a commercial cost?" It is "what does this commercial need to do, and what is the simplest way to do it well?"”