Production
Commercial Production
Overview
A commercial is a small film with a job to do. It has to earn attention in the first few seconds, say one thing clearly, and leave the viewer knowing what to do next.
We plan every commercial around that job — the audience, where it will run, and how long it needs to be — then build the concept, script, and shot list to serve it.
What's included
- Concept & creative direction
- Scriptwriting & storyboarding
- Casting & talent direction
- Location & set production
- Cinematography & lighting
- Voiceover & sound design
- Editing, color & graphics
- Broadcast, web & social delivery
The process
How a commercial production comes together
Concept
We define the single idea the commercial has to communicate and who it is for.
Script
The idea becomes a script and shot list — timing, message, and visuals mapped out.
Pre-Production
Locations, talent, scheduling, and logistics are locked before the camera rolls.
Production
We capture the footage — cinematography, lighting, and clean, separate audio.
Post-Production
Editing, color grading, sound, and graphics bring the commercial together.
Delivery
Finished in every format and aspect ratio the campaign needs to run.
Learn about this work
- Read
How Much Does Commercial Video Production Cost?
What actually drives the cost of a commercial — and why the honest answer is always "it depends."
- Read
How Long Should a Business Commercial Be?
Six seconds or sixty? Length is a strategic choice tied to where the commercial runs.
- In development
How to Plan a Commercial
A practical walk-through of planning a commercial before the camera rolls.
Related services
Film & Video Production
Branded films, promotional pieces, interviews, and creative productions made with a film-first approach.
Social Media Content
Vertical video, Reels, Shorts, and stills produced for the way people actually watch.
Post-Production
A complete finishing pipeline — even when we did not originally shoot the footage.
Start a project
Plan a Commercial
Custom quoted after we understand your project. Call 505-460-9926 or start below.